Instant Sales from Instant Traffic: Fully Managed PPC
|
|
BizAtomic Pay Per Click (PPC) Campaign Management allows your site to be advertised on various keywords optimized for your business. Using a bidding mechanism, you purchase the right to have your business listed in a set position for your keywords. This process provides instant gratification as your site can be listed at the top of searches instantly.
|
| The BizAtomic PPC campaign is aimed at delivering the maximum ROI for your PPC budget with an eye on high conversions, higher CTR and lower cost of customer acquisition. |
| |
The Advantages of PPC (Pay-Per-Click):
|
- Control: you always know who you are reaching, what keywords you want to run your PPC campaign on, what countries or even what city you want your PPC ads to appear for and what language should they be displayed in. You also control how much you bid for each advertisement and how much you want to spend in total.
- Targeted Traffic: You get to target the right audience without worrying about irrelevant traffic. If you sell blue shoes, you can select your ad to appear only when a search engine user types "Buy Blue Shoes". Of course people need to be searching for the particular keyword.
- Instant: Another big advantage of PPC is that it is instant. The PPC ads appear almost instantly and respond to the changes or modification made instantly.
- Branding: You can choose the words in which you want to describe your business and also have the freedom of having the visitor visit the exact page you want them to see.
- Site Architecture Independent: No architectural changes need to be made to sites to rank on PPC keywords. For example, flash websites can run PPC campaigns without having to worry about search engine crawlers.
|
|
|
|
| If your objective is to increase traffic to your website or increase brand awareness, PPC is one of the most important and safest bets on the search engines. |
| |
How does the BizAtomic PPC Program work?
|
| Search Engine Optimization (SEO) of up to 20 webpages of a unique domain for a maximum of 60 keywords. |
| Evaluation Phase: 7 Days |
| Process |
Deliverables |
Timelines |
| Objective Setting |
Consultation |
Day 1 |
| Objective Based Customer Segmentation |
Report |
Day 2 |
| Keyword Research |
Report |
Day 4 |
| Bid Rate Analysis |
Report |
Day 5 |
| Profit Margins and Maximum Bid Rate Analysis |
Report |
Day 7 |
| |
| Execution Phase: 12 Days |
| Process |
Deliverables |
Timelines |
| Final keywords recommendation |
Report |
Day 8 |
| Ad copy creation |
Report |
Day 12 |
| Landing page identification |
Report |
Day 14 |
| Landing page tweaking |
Consultation |
Day 16 |
| PPC Campaign setup |
Email |
Day 18 |
| |
| Testing Phase: 28 Days |
| Process |
Deliverables |
Timelines |
| Click though Rate/Ad Rank |
Excel Sheet |
Day 25 |
| Click Through Rate/Ad Copy and Keywords |
Excel Sheet |
Day 32 |
| Conversion Rate/Keywords and Ad Copy |
Excel Sheet |
Day 39 |
| Conversion Rate/Landing Pages |
Excel Sheet |
Day 46 |
| |
| Monitoring: Ongoing process |
| Process |
Deliverables |
Timelines |
| Current Campaign maintenance, testing and modification |
Report |
Weekly |
|