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Targeted Keywords that Generate Sales

Keyword strategy is the most important part of Search Engine Optimization (SEO). Most websites unknowingly target the wrong search terms, ignoring important opportunities or taking the visitor to the wrong page. In order to optimize a web site page, you must first know the correct keywords.

What does a potential client type into a search engine in order to find your products or services?

BizAtomic SEO Keyword Research Includes:

Research:

Understanding your target audience through your answers to the Questionnaire and your website
Studying your competition
Identification of key search terms
Identifying industry specific keywords using online tools like Wordtracker

Selection:

Short-listing keywords based on keyword relevancy scores
Identifying ranking competition for each of these keywords
Calculating approximate link building support required per keyword
Recommending keywords for final selection based on ROI calculation

How does the Keyword Selection Process work?

You are actively involved in the selection of the keywords as this is the most important process. Based on your answers to the questionnaire, we research keywords your target audience is using to search. We then ask you to assign a relevancy figure to each. We then gauge the "competitiveness" of each keyword.

Based on the relevancy marked by you, the competitiveness and the investment required, we calculate ROI for each keyword and make our recommendation.

You have the final say regarding which keywords your website will be optimized for.

Why is the Process So Important?

In order to take advantage of search engine popularity, it is important to know how much of search engine traffic is relevant to your business (is your target audience) and what search terms they are using to search.

You must know what keywords are used by your customers as well as those most relevant to your service. For example, if your website sells furniture, keywords like "buy furniture", "furniture for sale" and "purchase dinning table" would be more relevant keywords rather than "furniture" or "table" etc. After all, web users searching for "furniture" are not necessarily looking to buy it. They might just be looking for furniture related information. Moreover, such generic keywords have high competition associated with them resulting in higher SEM spent and a lower ROI.

You also need to know how competitive certain keywords are in order to build a sound SEO strategy. For example, let us assume the keyword "buy furniture" gets 100 searches a month, and "furniture" gets 500 searches a month. If it will cost $10 to become competitive on "buy furniture" and $500 to become competitive on "furniture", it is clearly more economical to focus on the keyword "buy furniture".

Identifying the right keywords, evaluating the competition for ranking and the investment required helps in achieving a high ROI.

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