 Ohio Pure Water Company was founded by brothers C.K. Moore and David Moore in 1993 with the mission to provide Quality Water Conditioning products to the general public at wholesale prices. C.K. and David were selling water conditioning systems in the Cincinnati area for about three years. David, calling on his computer training experience, realized the growing popularity of the internet and realized he could broaden his market. David published an informational website around 1996. You could buy from Ohio Pure Water Company by looking at their website and calling them on the phone. Buyer and seller were faxing documents back and forth to enable a purchase. The same was true for Ohio Pure Water and their suppliers in order to complete the required exchange of information to ensure problem free drop shipments.
This was quite innovative for Ohio Pure Water at the time. The main thing their new business model accomplished was to open their market. They were no longer selling only in Cincinnati. In late 2001 Ohio Pure Water realized it was time to take the next step in the online business model. They interviewed a number of web development companies searching for the right vendor to supply them with a shopping cart solution. Once David understood the professionalism and hand holding he would receive from BizAtomic would be hard to match he contracted with BizAtomic to supply Ohio Pure Water with an online shopping cart solution.
Upon completion of their website David Moore quickly realized buying their shopping cart from BizAtomic was an investment well worth while. "Our business increased five fold after we implemented our BizAtomic shopping cart solution", said David. "In addition to increased sales the BizAtomic shopping cart immediately improved our back office productivity." BizAtomic developed a custom application for Ohio Pure Water that enabled them to download daily order detail. This enabled them to eliminate having to fax multitudes of documents to suppliers for drop shipments. They could now simply attach order details to an email.
Another surprise benefit for Ohio Pure Water was BizAtomic’s multi-variant product functionality. Ohio Pure Water was able to use this functionality to specify ten different products by simply manipulating one variable. "While I was hoping to increase sales I never anticipated the additional productivity benefits of our BizAtomic solution", David added. "My BizAtomic team provided all the hand holding I needed during the development process and the BizAtomic support staff has been there for me ever since". |
